Caroline Martin is a Richmond, Virginia based commercial, editorial and corporate photographer known for her bold, authentic lifestyle and portrait photography.  Caroline has a passion for helping her clients stand out by working with them to create powerful imagery that is relatable, natural and truly tells the story of their brand. She's often told that her gentle and calming spirit helps her subjects feel at ease in front of the camera, yet her extensive experience working with companies and brands of all sizes allows her to be a strong leader for her clients, guiding them through the photography process from pre-production to delivery.

For over a decade, Caroline has directed and photographed for clients in the tourism, hospitality and outdoor industries, as well as the corporate world. From brand narrative photography for a local brewery to corporate lifestyle photography for a Fortune 500 tech company, Caroline has successfully captured her client's vision for their marketing project, ad campaign, annual report or website imagery while staying within budget. Caroline also serves on the board of ASMP Central Virginia (American Society of Media Photographers).

When she's not out on a project, Caroline can be found doing something adventurous outdoors like hiking in the Blue Ridge mountains, surfing in the Outer Banks or partaking in an outdoor yoga class right here in Richmond, VA. She also loves to travel for work and pleasure, so don't be afraid to reach out if you have a project come up outside of VA!

About Caroline

RECENT CLIENTS
Commercial

Discovery, Inc., TLC, McDonald's, Merchants Square, Virginia Tourism Corporation, Visit Richmond, San-J International, Virginia Department of Conservation & Recreation, At Your Door Pediatrics, Väsen Brewing Company, Soul Taco, Shopcore Properties, Lewis Ginter Botanical Garden, Island Shrimp Co., BWS Landscaping, Virginia Green Lawn Care, At Home, Scottish Salmon Company, Fond Doux Plantation & Resort, Balenbouch Estate, Treehouse Vacations Hawaii

Corporate

Capital One, Virginia Commonwealth University, Crescent Communities, Poole & Poole Architecture, Kimble CPA, Merrill Lynch, James River Wealth Advisors, Northwestern Mutual, HughsNet, Virginia Chamber of Commerce, Blue Hub Capital, Atlantic Union Bank, Allen & Allen, The Good Feet Store, FCCI Insurance Group, First Citizen Bank, Richmond Public Schools, Norfolk Public Schools, Network for Good, Battle Monument Group 

Editorial

Virginia Business Magazine, Richmond Magazine, Virginia Living Magazine, USAA Magazine, tED Magazine, Golf Magazine, Synalloy, GRID Magazine, WNC, Charleston Magazine, House Calls Magazine, Grand Strand Magazine

WHAT CLIENTS ARE SAYING
Mimi Bishop, Brown-Forman Brands

Caroline was a delight to work with! She communicated well throughout planning and execution. With minimal direction, she was able to expertly capture the specific shots we needed for our corporate brand recap. I appreciate her attention to detail and timeliness, as this was a project with a tight deadline.

Lynda Perry, Lewis Ginter Botanical Garden

When we need photography that truly captures the wonder and joy of being in the Garden, we call Caroline Martin. A consummate professional with a can-do spirit of collaboration, Caroline excels at documentary as well as staged photography. Her quiet sensitivity and gifted eye summons forth the best in her subjects.

Tracy McGuire, The Steele Group, Sotheby's International Realty

Caroline was super easy to work with!  She captured professional images that I was able to use new headshots as well as other important marketing materials.  Caroline has great suggestions and really makes you feel comfortable being in front of the camera.

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