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Merchants Square Williamsburg
Lifestyle photography for destination marketing campaign.
We partnered with Howell Creative Group to create a series of lifestyle images for Merchants Square in Williamsburg, Virginia, an 18th-century-style shopping and dining district known for its mix of historic charm and modern retail and restaurant experiences.
The goal of the campaign was to showcase the full visitor experience, highlighting shopping, dining, and everyday moments within the square to encourage tourism and increase foot traffic to local businesses.
Over a two-day shoot, we produced a range of imagery featuring real visitor scenarios, from morning coffee and boutique shopping to evening dining and social experiences. We focused on creating natural, inviting moments that reflected both the character of the space and the variety of experiences available to visitors.
The final images were used across web, social media, print, and outdoor advertising to promote Merchants Square as a must-visit destination within Williamsburg.
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